CMB – CHUKIE MORSI BOOKS: THE NEED FOR THE WRITTEN WORD!

CMB – CHUKIE MORSI BOOKS: THE NEED FOR THE WRITTEN WORD!

“Oh that MY WORDS were now WRITTEN! oh that they were PRINTED in a BOOK! 24 That they were GRAVEN with an IRON PEN AND LEAD in the ROCK FOR EVER!” Job 19:23-24.

“PAPER VS TECHNOLOGY”

“Whoever decided that one cancels out the other?

PAPER users are not waging war nor mounting a great defense against TECHNOLOGY. In fact we embrace it. Most of us stationery lovers own the new smart phones, computers and many other digital devices but this technology hasn’t pushed paper out of our lives or rendered it obsolete – We just changed the way we use it.

I have watched over the year’s paper users create their own beautiful and very unique mix of everything they wanted and needed to hand and this has never stopped evolving.

It’s up to the individual to create their ideal collaboration between paper based and digital devices, a mix that works for them.

Technology can connect you to the world at the touch of a button but the act of writing and the use of paper connect us to ourselves.

Technology is immediate and fast paced but paper is intimate, personal and permanent and it’s never stopped working. So if we stationery lovers are fighting anything, then it’s a battle of perceptions.

The facts are that some things are great digital but many better physical and there is plenty of room for both”.

JULE LANGHEIN (Product management Director – Filofax): Aired on SKY

NEWS, UK – Monday 25th April 2016

REV. CHUKIE MORSI